Paris Hilton is an iconic media personality who is known for many things, one of which trademarking her classic phrase ‘that’s hot’ and turning her unique personality into a billion dollar brand. She has had many successful business ventures bringing in a staggering $4 billion in gross revenue, her business ventures include 27 perfume lines, her iconic ‘that’s hot’ merchandise, a plant-based food company and she even has a record deal with Cash Money.
But did you know she is also an influencer in the Metaverse?
Paris Hilton’s first NFT ‘Iconic Crypto Queen’ sold for a whopping 1.1 million dollars, she created her NFT in 2019 and sold it in March of 2019 for charity. She went on to win ‘Best Charity NFT’ award at a NFT awards ceremony for raising a huge amount of money and awareness for charity. (cnbc)
This lead her to create her second NFT collection called ‘Paris, past lives, new beginnings.’ The NFT collection is a collaboration with Superplastic, a global entertainment and product brand, and features 4 different NFTs with multiple editions of the collectables.
1. My forever fairytale which was sold as an unlimited edition sale, Paris sold a total of 25,353 of these NFT’s.
2. Tabloid Dysphoria, a total of 11 editions were sold at the price of $11,111
3. All Eyes On Me, a total of 11 editions were sold at the price of $11,111
4. Truth Is Freedom, an exclusive 1/1 drawing bid. The winning bid was $195,886
The collection brought in a total of over $720,959 in revenue (without secondary sales revenue).
Paris has added value for the collectors of her NFT’s by adding experiences such as meet and greets, concert tickets and a private dining experience.
Paris is continuing to establish her brand in the Metaverse by launching ‘Paris’s world’ Metaverse in the online game, Roblox. Fans can visit Paris’s Metaverse house, which is an exact replica of her IRL LA mansion and hang out with her. She is going to continue to put on events such as DJ sets and parties which she is not only doing IRL but also now in the Metaverse!